Our stores are our most influential and powerful marketing medium. Visual Merchandise Managers work with their team of Visual Merchandisers to bring the Farmers brand to life by creating an inviting, refreshing, and irresistible shopping environment. They are responsible for the overall look of a store: creating inspirational displays and providing merchandising guidance to management.

For more about Visual Merchandising, click here.

There are many paths to becoming a Visual Merchandising Manager, and many roles to experience along the way. You can view the unique career paths of each Visual Merchandising Manager that features on this page by clicking on Career Path. Whilst career journeys differ for each Visual Merchandising Manager, there is one common career path listed here.

"Visual Merchandising essentially ensures that store presentations are outstanding and to international standards.  Our job is to ensure that when customers walk into the store they immediately identify with the things that they've seen in their brochure and on TV, so they can shop easily. I’d say the most amazing thing is to see people's reactions, to be excited about the merchandise and to grab it off the rails, take it to the fitting room and ultimately purchase it. We have a lot of fun!  There are many different aspects to the job. We're busy all the time, we get to work with all departments and all people in the store, so it's a really fun and exciting role."   Gillian Petzer Visual Merchandising Manager

"It's great working as a Visual Merchandiser because I get to use my creative talent and make inspirational displays throughout the store that excite our customers. I know when I'm doing a great job when customers shop from the displays before I've finished creating them. I also love it when customers approach me to compliment me on the displays throughout the store and how good they look.  It's great fun playing around with the stock to make it look beautiful." Belinda Gifford Visual Merchandising Manager